Starting a business is an exciting journey, but it's essential to lay the groundwork for success. StartSmart: Your Business Foundations is a dynamic, hands-on, interactive course designed for aspiring entrepreneurs who are ready to turn their ideas into thriving businesses.  

You will learn how to:  

• Validate that there’s a market for your product or service 
• Conduct effective customer discovery and market research 
• Craft a compelling elevator pitch to attract interest and investment 
• Build a customer persona to better understand your audience 
• Navigate legal structures and essential considerations for your business 
• Understand the basics of accounting, bookkeeping, pricing, and sales 
• Explore HR essentials, from hiring to managing contractors 
• Develop strategies to ensure long-term profitability and growth   

Class Includes:  

• Proof2Profit access (curriculum + virtual sessions) 
• A comprehensive binder packed with worksheets and resources to expand on what you learn in class  
• Group learning, lively discussions, and coaching in a collaborative environment 
• One-on-one coaching sessions with an SBDC business coach for personalized guidance 
• Access to the LivePlan toolkit for writing your business plan and creating 3 years of sales projections 
• Networking opportunities with other entrepreneurs and business owners 
• Access to four single-session classes right for any phase of business: 
  • Reading & Understanding Financial Statements
  • Show Me the Money! Navigating Funding Options for Your Business
  • Social Media for Small Business
  • Branding 101 (must be completed no later than July 31, 2025).  

Each session is packed with real-world applications, interactive activities, and expert guidance. You'll leave with practical tools and a clear roadmap to take your business from concept to launch.  Whether you're at the idea stage or have just started, 

**StartSmart: Your Business Foundations** will give you the confidence and knowledge to succeed. Secure your spot today and get ready to turn your vision into reality!  

Cost: $649, scholarships may be available  

StartSmart sessions include: 

• May 20 – 3:00pm-6:00pm – Proof2Profit – Virtual 
• May 27 – 3:00pm-6:00pm – Proof2Profit – Virtual 
• June 3 – 3:00pm-6:00pm – Proof2Profit – Virtual 
• June 10 – 9:00am-12:00pm – StartSmart – In-Person, 4747 Troost Ave 
• June 17 – 9:00am-12:00pm – StartSmart – In-Person, 4747 Troost Ave 
• June 24 – 9:00am-12:00pm – StartSmart – In-Person, 4747 Troost Ave 
• July 1 – 3:00pm-6:00pm – Reading & Understanding Financial Statements – Virtual 
• July 8 - 3:00pm-6:00pm – Show Me the Money! – Virtual 
• July 15 – 9:00am-12:00pm – Branding – In-Person, 4747 Troost Ave 
• July 22 – 9:00am-12:00pm – Social Media for Small Business – In-Person, 4747 Troost Ave