The Show-Me-Select® Replacement Heifer Program uses the latest research on health, nutrition, genetics and reproductive science to ensure Missouri counties continue to be national leaders in providing quality beef. The program focuses on Missouri’s farmers and is dependent upon active participation from regional extension livestock specialists and local veterinarians, each of which are critical components of the agricultural sector of this state.

This program is unique in that it is an educational program targeted at improving production efficiency through increased use of existing technology, coupled with the marketing component.

Program objectives

• Improved heifer development programs through a Total Quality Management strategy
• Increased marketing opportunities for and added value for Missouri-raised heifers
• Creation of reliable sources of quality replacement heifers based on management, reproduction and genetics

Show-Me-Select Replacement Heifers, Inc. is a non-profit organization in cooperation with: University of Missouri Extension / College of Agriculture, Food and Natural Resources (Division of Animal Sciences and Division of Applied Social Sciences) / MU College of Veterinary Medicine / Missouri Cattlemen's Association / Missouri Department of Agriculture