Editor’s note
The following abstract describes a publication that is only available as a downloadable PDF.

Taste tests give customers an opportunity to try a new product or produce item before spending their money on it. Learn how to use this marketing strategy to increase sales and introduce new products with the help of this Stock Healthy, Shop Healthy resource. People who have never tried healthy alternatives, such as baked chips or whole-wheat bread, may be surprised by their good taste and decide to buy those products at your store.

Topics

• Collecting customer feedback
• Conducting a taste test
• Planning for a taste test
• Preparing for a taste test

Pages

• 2