Revised

Editor’s note
The following abstract describes a publication that is only available as a downloadable PDF.

Fresh produce loyalty card sign.Reward customers for making healthy purchases. Small food retailers participating in the Stock Healthy, Shop Healthy program can offer a fresh produce loyalty program to give customers a free fresh produce item after buying 10. This 8.5-by-11-inch sign describes the program — gane frutas y verduras frescas gratis — and should be used to promote the use of the fresh product loyalty card, which is stamped or punched on each use.

Participating stores in the St. Louis Healthy Corner Store Project reported a significant increase in sales of fresh produce items once they started giving customers a fresh produce loyalty card.

Also available in English.

Stock Healthy, Shop Healthy is a comprehensive, community-based program that enables communities to improve access to healthy foods by working with a small food retailer. Through toolkits, resources and webinars, Stock Healthy, Shop Healthy will guide any community group through a unique approach to increasing access to healthy foods that involves engaging small food retailers and community members, thus addressing supply and demand at the same time.
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Publication No. DMS229
SHSH_S_LoyaltySign_FreshProduce-dms229.pdf

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